Private Label

White labeling refers to a business practice where a product is produced by one company but branded and sold by another company. This allows the company that is branding and selling the product to offer it as if it were their own, without having to invest in the infrastructure, technology, or development typically associated with manufacturing the products. Here are some key points and benefits about white labeling: Key Features Product Manufacturing: One company manufactures generic products or provides services that are not branded. Branding: Another company purchases these products or services, adds their own branding, and sells them as their own. Market Entry: White labeling allows companies to expand their product lines or enter new markets more quickly and with significantly lower development costs. Focus on Core Strengths: Companies can focus on their strengths such as marketing, customer service, and brand management, rather than on product development.